World tour by Taylor Swift | |
![]() Promotional poster for the tour | |
Location |
|
---|---|
Associated album | Fearless |
Start date | April 23, 2009 |
End date | July 10, 2010 |
No. of shows | 118 |
Supporting acts | |
Attendance | 1.2 million (99 shows) |
Box office | $66.5 million (99 shows)[a] |
Taylor Swift concert chronology |
The Fearless Tour was the debut concert tour by the American singer-songwriter Taylor Swift, who embarked on it to support her second studio album, Fearless (2008). It was her first headlining concert tour after she had opened shows for other musicians to support her 2006 self-titled debut album.
The tour covered 118 dates and visited North America, England, Australia, and Japan, running from April 23, 2009, to July 10, 2010. Kellie Pickler, Gloriana, and Justin Bieber were supporting acts. The set list consisted of songs mostly from Fearless and some from Taylor Swift. The song "You're Not Sorry" was performed as a medley with excerpts from Justin Timberlake's "What Goes Around... Comes Around" (2006). For the 2010 shows, Swift added the soundtrack single "Today Was a Fairytale" to the set list.
Music and media critics generally praised Swift's stage presence, showmanship, and interactions with her audience, although some thought that she did not possess strong live vocals. Upon completion, the Fearless Tour drew 1.2 million people in attendance and grossed $66.5 million. Several shows were recorded and released for a concert series, Journey to Fearless, which aired on The Hub from October 22 to 24, 2010. Journey to Fearless was later released on DVD and Blu-ray in October 2011.
Background and development
![Swift playing an acoustic guitar and singing onto a mic](http://upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Swift%2C_Taylor_%282007%29.jpg/220px-Swift%2C_Taylor_%282007%29.jpg)
Big Machine Records released Fearless, the second album of the American singer-songwriter Taylor Swift, on November 11, 2008, in North America.[2] She wrote the majority of the album while touring as a supporting act for country musicians such as Brad Paisley and Rascal Flatts throughout 2007–2008.[3] Fearless topped the US Billboard 200 for 11 weeks and made Swift the best-selling musician of 2008 in the United States.[4] It also won critical praise for her songwriting and won numerous industry awards.[5]
On January 30, 2009, Swift announced 52 dates for the Fearless Tour, which was her first headlining tour; she said, "I never wanted to go into an arena and have to downsize it so there were only 5,000 or 4,000 people there. [...] So we waited a long time to make sure the headlining tour was everything I wanted [it] to be."[5] To conceptualize her tour, she drew on her experiences opening for other country acts including Paisley, Rascal Flatts, Tim McGraw, Faith Hill, George Strait, and Kenny Chesney.[5][6] The first 52 shows visited cities across the United States, kicking off in Evansville, Indiana, on April 23, 2009.[7] Kellie Pickler and Gloriana were announced as opening acts.[8] The tour took place after Swift, aged 19, finished high school.[6]
In mid-2009, Swift announced two shows in England, including a London show announced in June[9] and a Manchester show announced in August; both were scheduled for November.[10] Justin Bieber was announced as the supporting act.[11] On September 30, 2009, Swift announced a February 2010 Australian leg,[12] and a week later, she announced 37 additional shows in North America, scheduled for March–June 2010.[13] In January 2010, she announced a show in Tokyo, Japan, scheduled for February.[14] The last US show was held on June 5, 2010, at Gillette Stadium in Foxborough, Massachusetts.[15] The Fearless Tour also visited the Bahamas and, in total, covered 118 shows over 15 months, until July 10, 2010.[16][17]
Production and stage
Swift was inspired by her childhood years at the community theater to incorporate theatrical elements to the stage: "[...] I never want people to think that they're just seeing a show where I'm playing song after song after song. When I play a song, I want people to feel like they're experiencing exactly what I went through when I wrote the song as I'm singing it for them."[18] She involved herself in the stage designing process with the production designer Jonathan Smeeton, who helped realize Swift's vision for theatrical and dramatic settings that accompanied the narratives of her songs.[19] Smeeton conceived the ideas and collaborated with Barry Otto from the production company CT Touring over a few weeks at a studio to execute the designs.[19]
![Swift and the band performing onstage, with the background showing images of castles](http://upload.wikimedia.org/wikipedia/commons/thumb/6/6a/Taylor_Swift_-_Fearless_Tour_-_Austin_07.jpg/220px-Taylor_Swift_-_Fearless_Tour_-_Austin_07.jpg)
The set included a back wall built from LED panels, a middle ground with five towers and two flying screens, and a foreground with a 10-feet-square drum riser at the left stage and a 20-feet diameter circular riser at the right. Both risers were 8 feet tall, giving another projection surface right off the stage itself. All pieces were designed in white to best showcase the projected images. Images that were projected onto the background included "Bavarian castles", "Victorian ivy", flying butterflies, and clouds; each were used in different song performances to accompany their individual meanings and statements.[19] A fairytale-inspired castle, co-designed by Swift, featured more than one million lumens of light.[20][21] In total, the equipment included 12 Barco FLM HD projectors, 56 Martin Professional 40mm LED panels, 4 Sony HDC 1500 HD cameras, and 1 Grass Valley Kayak 200 HD flypack system.[19] The two-storied main stage consisted of three winding staircases, a background for projections, and extensions that allowed the audience to better interact with Swift; an auxiliary state where she sang some acoustic songs was a rotating stage in the back, on the floor.[22][23]
The tour's front of house (FOH) engineer, Russell Fischer, and mixer, Andrea "Vito" Carena, chose Audio-Technica's 5000 Series Wireless System for the lead and background vocals. Swift used Audio-Technica's Artist Elite 5000 Series UHF Wireless System with an AEW-T4100 handheld transmitter for her lead vocals. Fischer selected other microphones from Audio-Technica for the background vocals (AEW-T5400), systems (AEW-R5200), guitars and overheads (AT4050 Cardioid), and kick drums (ATM25 Hypercardioid). Fischer selected Audio-Technica because their products had "massive rejection and controllable gain before feedback" and ensured that the feedback generated by Swift's movements around the audio systems did not get into the mix.[24]
One month before the tour kicked off, Swift held open-call auditions to recruit dancers. Six dancers in total were finalized: three males and three females.[25] Rehearsals took place in an old steel factory in Nashville, Tennessee, starting in February 2009 and lasting for over a month.[19][26] There were over 150 personnel working full-time for the Fearless Tour, including band members, dancers, stage designers, logisticians, chefs, wardrobe personnel, public relations personnel, and drivers for trucks and buses.[27]
Concert synopsis
Each concert lasted for two hours and encompassed 17 songs for the 2009 shows[28] and 16 songs for 2010.[29][30] The set list consisted of songs mostly from Fearless and some from Swift's 2006 self-titled debut album.[31] Before the concert began, the screen showed footage of celebrities including Miley Cyrus, Faith Hill, and Garth Brooks sharing their definitions of the word "fearless".[32]
The show opened with the stage decorated as a school hallway as background videos showed lockers; six background dancers were dressed as cheerleaders, and the seven-member backing band wore marching band outfits. Swift appeared at the top of the stage, in a drum majorette uniform, and sang "You Belong with Me".[33] Midway, the dancers removed her marching-band outfit to reveal a sparkling, silver cocktail dress and boots.[33][34][35] She then played a sparkling rhinestoned acoustic guitar to sing "Our Song" before she performed "Tell Me Why".[36][37] Then, she spoke to her audience about an unrequited love in high school, as the background screen showed a library, and performed "Teardrops on My Guitar";[38] she played a helpless school girl who watched her love interest (played by a male dancer) dance with another girl.[39][40] After speaking to her audience about finding true love, she sang "Fearless" strumming an acoustic guitar and twirling across the stage.[36][41]
![Swift singing onto a mic, wearing a teal dress and cowboy boots.](http://upload.wikimedia.org/wikipedia/commons/thumb/4/47/Taylor_Swift_-_B-stage_-_Newark_-_Fearless_Tour_2010.jpg/170px-Taylor_Swift_-_B-stage_-_Newark_-_Fearless_Tour_2010.jpg)
The next segment began with a video showing Swift doing a mock interview with Hoda Kotb, who asked Swift why any male should date her if she would call out their wrongdoings in her songs. Swift responded that if the boyfriends did not want that they "shouldn't do bad things".[37] She then appeared onstage in a red dress and performed "Forever & Always", during which she threw an armchair down the staircase onstage.[41][42] The concert proceeded with a video skit titled "Crimes of Passion" featuring a detective tracing how Swift's name-dropping ex-boyfriends in her songs affected their lives.[15] The next segment was a mid-show acoustic session, which began with "Hey Stephen". Swift sang the song on an acoustic guitar, standing in the aisle of lower-level seating.[43] Midway through the song, Swift, in a knee-length dress and cowboy boots,[44] went down the aisle toward a rotating B-stage at the floor level, as she hugged her fans and signed autographs for them.[23][43] At the B-stage, she performed acoustic versions of "Fifteen" and "Tim McGraw" on a guitar.[35] Swift then returned to the main stage for "White Horse".[45]
For the performance of "Love Story", the backup dancers wore Victorian clothing and danced to Pachelbel's Canon as a castle backdrop was projected onto the stage.[46] Swift appeared at the top of the stage, donning a crimson gown with golden accents[33] that critics said to evoke the fashion from the Victorian,[41] Edwardian,[15] or Elizabethan eras.[47] For the final chorus of "Love Story", Swift hid behind backup dancers as she changed into a white wedding dress and a jeweled headband.[47][48] She then changed to a sparkling purple mini-dress to sing "The Way I Loved You", accompanied by a male backup dancer in a tuxedo.[41][49]
![refer to caption](http://upload.wikimedia.org/wikipedia/commons/thumb/1/19/Taylor_Swift_-_Fearless_Tour_-_Los_Angeles_05.jpg/220px-Taylor_Swift_-_Fearless_Tour_-_Los_Angeles_05.jpg)
Next, she played a baby grand piano at the top of the stage to sing "You're Not Sorry"[41] before incorporating excerpts of Justin Timberlake's "What Goes Around...Comes Around" as the stage lighting flashed, guitar chords played loudly, and the dancers, in black, performed hip-hop-inspired acrobatics.[48][50] The next number was "Picture to Burn", accompanied by background projections of burning flames.[41][42] "Change", included in the 2009 concerts, closed the segment: Swift shared her thoughts on 2009 as a "tough year" as the screen projected images of victims of economic and natural disasters, and as she sang the lyrics about "things [turning] around", the projections showed images of triumph.[32][51]
The encore for the 2009 shows included two songs: "I'm Only Me When I'm with You" and "Should've Said No";[37] she sang the former with the supporting acts Gloriana and Kellie Pickler as confetti fell down the stage.[52] For the 2010 shows, Swift replaced "I'm Only Me When I'm with You" with the soundtrack single "Today Was a Fairytale" and sang it alone.[29][53] For the closing number, "Should've Said No", she recalled an ex-boyfriend who cheated on her in a speech to the audience before singing the song as the stage was accompanied by artificial rainfall.[42][48]
Critical reception
The Fearless Tour received generally positive reviews in the press. Many journalists commented that Swift's stage presence and interactions with her audience contributed to her relatability.[29][44] Reviewing the Los Angeles shows, Craig Rosen from The Hollywood Reporter highlighted her girl-next-door persona[51] and August Brown from the Los Angeles Times thought that she radiated a "real and immediate identification" with her fans.[38] Craig S. Semon from the Telegram & Gazette and Kevin C. Johnson of the St. Louis Post-Dispatch deemed her stage presence confident and contagious.[32][41] The Indianapolis Star's David Lindquist wrote that the show was successful thanks to the moments where Swift shared her life stories and experiences with fans.[43] MTV's Jocelyn Vena wrote of the show held at Madison Square Garden in New York: "There wasn't a moment when the crowd wasn't enthralled or charmed by Swift."[37] Lynn Saxberg of the Ottawa Citizen thought that the audience was charmed by Swift's sincerity: "She sang with conviction, performed with confidence and you couldn't help smiling at her enthusiasm as she tossed her long, blond curly hair."[45] In the Arkansas Democrat-Gazette, Jennifer Christman called Swift "a fierce force to be reckoned with".[54]
![Swift playing a guitar, donning a yellow dress](http://upload.wikimedia.org/wikipedia/commons/thumb/4/4f/Taylor_Swift_Fearless_Tour_03.jpg/220px-Taylor_Swift_Fearless_Tour_03.jpg)
Other reviews praised Swift's songwriting and artistry. The Washington Post's David Malitz wrote that Swift did not have the "most dynamic" stage presence, but he said her performances made the emotional sentiments of her songs more palpable.[34] Jon Pareles of The New York Times and Scott Mervis of the Pittsburgh Post-Gazette were entertained by Swift's showmanship and acting skills that accompanied different numbers; the former selected the "wrathful" numbers of "You're Not Sorry" and "Should've Said No" as highlights.[35][48] The Salt Lake Tribune's David Burger and The Florida Times-Union's Tom Szaroleta opined that Swift had an admirable showmanship that eluded veteran performers.[28][50] Molly Trust of Billboard complimented the set list for balancing between high-energy numbers and mellow ballads and lauded Swift for both her musicianship and her crowd-engaging talents.[42] In more reserved reviews, the Phoenix New Times Christina Fuoco-Karasinski,[23] The Oklahoman's Brandy McDonnell,[33] and The Seattle Times Mary Guiden thought that some numbers were rather too sweet, immature, and high-school-oriented that were not to their likings, but they all deemed them highly resonant with Swift's predominantly teenage fans.[22]
There were different opinions on Swift's live vocals. Malitz wrote it was "easy to overlook the fact that Swift has a fairly ordinary voice".[34] Mervis opined that she had a "quite lovely" voice that was best portrayed during the acoustic numbers.[35] Sean Daly of the Tampa Bay Times described Swift's vocals as "sweet, if thin" and wrote: "[...] what she lacks in vocal chops, she more than makes up for in star power."[36] Saxberg thought that despite the criticism of Swift's limited vocal range, her voice was "strong and clear, refreshingly uncluttered with vocal gymnastics".[45] McDonnell said that Swift did not possess strong vocals as with other female country singers but sounded "strong and sure" throughout the show, which was most showcased via the acoustic segment.[33] Fuoco-Karasinski similarly deemed the acoustic segment the show's most charming part.[23] Hazel Sheffield of The Daily Telegraph gave the London concert a four-star rating; she wrote that although Swift's vocals "often err on the flat side", she was a winning performer thanks to her relatability and unassuming personality.[44] Alice Fisher of The Observer thought that despite the emotionally resonant songs, Swift's appeal as a performer with "less obvious" because of her sometimes awkward facial expressions or dance moves.[55] Reviews of the last US show in Foxborough opined that Swift had improved her live vocals; Jay N. Miller of The Patriot Ledger admired Swift's vocal stability,[15] and James Reed of The Boston Globe said her voice was "mostly fine"; the latter deemed "Fifteen" the show's highlight for being authentic and honest.[53]
Some critics retrospectively commented that Swift's fashion and stage during the tour became some of her trademarks. Annie Zaleski wrote that the acoustic segment of the Fearless Tour was the blueprint for Swift's later tours and highlighted the sparkly dresses as a memorable look.[31] Nina Braca in Billboard also identified some fashion statements that became iconic: Swift's blonde curly hair locks, "glittery gold outfits", and winged eyeliner.[56]
Ticket sales and box office
![Swift singing on an acoustic guitar wearing a sparkly dress](http://upload.wikimedia.org/wikipedia/commons/thumb/b/bd/Taylor_Swift_-_Fearless_Tour_-_Los_Angeles_02_cropped.jpg/170px-Taylor_Swift_-_Fearless_Tour_-_Los_Angeles_02_cropped.jpg)
Tickets for the first Fearless Tour shows went on sale starting February 6, 2010, through Ticketmaster.[4] Billboard reported that the tour "sold out every show within minutes"[57] and declared Swift one of the "rising stars" in touring.[58] The first on-sale tickets were for the May 22, 2009, Los Angeles show at Staples Center, and they sold out within two minutes.[59] The next on-sale shows were similarly sold out in minutes; the Evansville show sold out in just 30 seconds[60] and the New York City show within 60 seconds.[61][62] In honor of the kickoff of the sold-out tour in Evansville, Swift was presented the key to the city and the City Council President declared April 23, 2009, to be "Taylor Swift Day".[63] High demands for the tour drove a secondary market where scalpers resold tickets at a much higher price than the original; Louis Messina, the president of the tour's promoter AEG Live, said that the situation demanded legal intervention and had lobbied for anti-scalping laws.[64]
Sales for the second US leg took place via Comcast starting October 23, 2009, after the first leg had wrapped.[13][65] Tickets for all of the 15 announced stops sold out within two minutes, leading Swift to add additional shows.[66][67] Her headlining performance at Country USA in Oshkosh, Wisconsin, on June 24, 2009, registered 42,000 people in attendance, the largest up to that point during the festival's 14-year history.[68] Her headlining session at the North Dakota State Fair on July 25, 2009, attracted 50,646 people, marking the first time the festival recorded a daily attendance of over 40,000.[69] Swift became one of the artists to sell out the Save Mart Center in Fresno, California less than 10 minutes,[70] and she became the first female musician to headline and sell out Gillette Stadium in Foxborough.[71]
According to Pollstar, it was the 48th-highest-grossing tour of 2009[72] and 28th-highest-grossing of 2010.[73] As reported by Billboard, the Fearless Tour was one of the "Hot Tours"[74] and the 15th-highest-grossing of 2010, with 45 sellout shows out of 47 total, 643,168 in attendance, and $40,312,810 in gross.[75] The highest-grossing show was at Gillette Stadium in Foxborough; it brought $3.7 million in ticket sales from 56,868 concertgoers.[71] In total, Billboard reported that the tour grossed $63,705,590 from 89 reported shows and recorded an audience of 1,138,977.[76] A finalized estimate by Billboard as of 2018 claimed that the total gross was $66.5 million.[16]
Recording and broadcast
On May 31, 2009, NBC broadcast a one-hour special titled Dateline: On Tour with Taylor Swift as part of Dateline. The special was shot over three months and documented the making and behind-the-scenes of the Fearless Tour, including concert backstage footage from the United States, the United Kingdom, and Australia.[77] Footage of the tour also featured in the music video for the track "Fearless", released in February 2010.[78] From October 22–24, 2010, The Hub aired a three-part music documentary miniseries titled Journey to Fearless.[79]
Journey to Fearless was released on Blu-ray and DVD through Shout! Factory on October 11, 2011; it runs for 135 minutes and contains 13 live numbers alongside behind-the-scenes footage.[80] American Songwriter's Dan Weiss found the DVD release's timing odd because it was concurrent with the release of Speak Now World Tour – Live, when Swift was promoting her third album Speak Now. Giving it a 2.5-star rating, Weiss said that the DVD contained some lovely moments, but it was not groundbreaking and offered insufficient insights into Swift's rise to stardom.[81] McDonnell was more positive and said the DVD was a "fun way" for fans to explore Swift more deeply.[82] In 2016, Journey to Fearless was certified platinum by the Australian Recording Industry Association for its DVD sales in Australia.[83]
Set list
The following is the set list adapted from the show on May 1, 2009, in Jacksonville.[28] It is not meant to represent all shows.
Encore
- "I'm Only Me When I'm with You" (with Kellie Pickler and Gloriana)
- "Should've Said No"
Notes
- "Change" was removed from the set list on October 1, 2009.[84]
- "Today Was a Fairytale" replaced "I'm Only Me When I'm with You" for the 2010 shows.[85]
- "The Best Day" was performed in Evansville on April 23, 2009,[86] and in Moline on May 8, 2010.[87]
- "Jump then Fall" was performed during the encore in Foxborough on June 5, 2010.[88]
Special guests
- During the show in Los Angeles on May 22, 2009, Swift performed "Your Body Is a Wonderland" and "White Horse" with John Mayer.[51]
- During the show in Nashville on September 12, 2009, Swift performed "This Kiss" and "The Way You Love Me" with Faith Hill.[89]
- During the show in Los Angeles on April 15, 2010, Swift performed "Hot n Cold" with Katy Perry.[90]
Tour dates
Date (2009) | City | Country | Venue | Opening act(s) | Attendance | Revenue |
---|---|---|---|---|---|---|
April 23 | Evansville | United States | Roberts Municipal Stadium | Gloriana Kellie Pickler |
7,463 / 7,463 | $360,617 |
April 24 | Jonesboro | Convocation Center | 7,822 / 7,822 | $340,328 | ||
April 25 | St. Louis | Scottrade Center | 13,764 / 13,764 | $650,420 | ||
April 28 | Alexandria | Bishop Ireton High School | — | — | ||
April 30 | North Charleston | North Charleston Coliseum | 8,751 / 8,751 | $398,154 | ||
May 1 | Jacksonville | Jacksonville Veterans Memorial Arena | 11,072 / 11,072 | $507,012 | ||
May 2 | Biloxi | Mississippi Coast Coliseum | 9,436 / 9,436 | $437,313 | ||
May 6 | London | England | Shepherd's Bush Empire | — | 6,789 / 6,789 | $401,328 |
May 7 | ||||||
May 14 | Spokane | United States | Spokane Arena | Gloriana Kellie Pickler |
10,798 / 10,798 | $482,146 |
May 15 | Seattle | KeyArena | 12,061 / 12,061 | $528,637 | ||
May 16 | Portland | Rose Garden Arena | 13,226 / 13,226 | $613,284 | ||
May 17 | Nampa | Ford Arena | 8,970 / 8,970 | $413,622 | ||
May 21 | Glendale | Jobing.com Arena | 13,052 / 13,052 | $647,923 | ||
May 22 | Los Angeles | Staples Center | 13,648 / 13,648 | $720,940 | ||
May 23 | Paradise[b] | Mandalay Bay Events Center | 8,311 / 8,311 | $551,051 | ||
May 24 | San Diego | Valley View Casino Center | 10,174 / 10,174 | $502,689 | ||
May 26 | Salt Lake City | EnergySolutions Arena | 13,042 / 13,042 | $555,207 | ||
June 4[c] | New Brockton | BamaJam Farms | — | — | — | |
June 11 | Columbia | Merriweather Post Pavilion | Gloriana Kellie Pickler |
17,619 / 17,619 | $608,438 | |
June 12 | Greensboro | Greensboro Coliseum | 14,641 / 14,641 | $690,959 | ||
June 24[d] | Oshkosh | Ford Festival Park | — | — | — | |
June 25[e] | Cadott | Amphitheatre Concert Grounds | ||||
July 8 | Calgary | Canada | Pengrowth Saddledome | Gloriana Kellie Pickler |
— | — |
July 9[f] | Edmonton | Commonwealth Stadium | — | 33,910 / 44,500 | $2,540,906 | |
July 10[g] | Craven | Big Valley Park | — | — | ||
July 11 | Winnipeg | MTS Centre | Gloriana Kellie Pickler |
11,369 / 11,369 | $512,487 | |
July 16[h] | Twin Lakes | United States | Country Thunder Festival | — | — | — |
July 17 | Columbus | Value City Arena | Gloriana Kellie Pickler |
— | — | |
July 18 | Charleston | Charleston Civic Center | — | — | ||
July 23[i] | Cheyenne | Cheyenne Frontier Days Arena | Kellie Pickler | — | — | |
July 24 | Rapid City | Barnett Arena | Gloriana Kellie Pickler |
— | — | |
July 25[j] | Minot | North Dakota State Fair Grandstand | — | — | — | |
August 1 | Philadelphia | Wachovia Spectrum | Gloriana Kellie Pickler |
— | — | |
August 7[k] | Detroit Lakes | Soo Pass Ranch | — | — | — | |
August 9 | Omaha | Qwest Center Omaha | Gloriana Kellie Pickler |
13,892 / 13,892 | $675,455 | |
August 22[l] | Chelmsford | England | Hylands Park | — | — | — |
August 23[l] | Weston-under-Lizard | Weston Park | ||||
August 27 | New York City | United States | Madison Square Garden | Gloriana Kellie Pickler |
13,597 / 13,597 | $976,062 |
August 28 | Montville | Mohegan Sun Arena | 7,507 / 7,507 | $296,306 | ||
August 29 | University Park | Bryce Jordan Center | — | — | ||
August 30 | Louisville | Freedom Hall | — | — | ||
September 3 | Duluth | Arena at Gwinnett Center | — | — | ||
September 4 | Greenville | Bi-Lo Center | — | — | ||
September 5 | Charlotte | Time Warner Cable Arena | 14,298 / 14,298 | $668,757 | ||
September 9 | Lafayette | Cajundome | — | — | ||
September 10 | Bossier City | CenturyTel Center | — | — | ||
September 11 | Birmingham | BJCC Arena | — | — | ||
September 12 | Nashville | Bridgestone Arena | 14,269 / 14,269 | $642,387 | ||
September 25 | Dallas | American Airlines Center | 13,794 / 13,794 | $628,062 | ||
September 26 | North Little Rock[m] | Verizon Arena | 13,978 / 13,978 | $654,089 | ||
September 27 | Tulsa | BOK Center | — | — | ||
October 1 | Pittsburgh | Mellon Arena | — | — | ||
October 2 | Grand Rapids | Van Andel Arena | — | — | ||
October 3 | Cleveland | Quicken Loans Arena | 15,524 / 15,524 | $743,492 | ||
October 8 | Indianapolis | Conseco Fieldhouse | 13,373 / 13,373 | $634,876 | ||
October 9 | Rosemont | Allstate Arena | 26,265 / 26,265 | $1,150,896 | ||
October 10 | ||||||
October 11 | Minneapolis | Target Center | 13,563 / 13,563 | $623,975 | ||
November 23 | London | England | Wembley Arena | Justin Bieber | — | — |
November 24 | Manchester | Manchester Evening News Arena | — | — |
Date (2010) | City | Country | Venue | Opening act(s) | Attendance | Revenue |
---|---|---|---|---|---|---|
February 4 | Brisbane | Australia | Brisbane Entertainment Centre | Gloriana | 11,334 / 11,334 | $956,505 |
February 6 | Sydney | Acer Arena | 27,030 / 27,030 | $2,030,640 | ||
February 7 | ||||||
February 8 | Newcastle | Newcastle Entertainment Centre | 7,180 / 7,180 | $555,396 | ||
February 10 | Melbourne | Rod Laver Arena | 23,493 / 23,493 | $1,627,510 | ||
February 11 | ||||||
February 12 | Adelaide | Adelaide Entertainment Centre | 9,066 / 9,066 | $585,352 | ||
February 17 | Tokyo | Japan | Zepp Tokyo | — | — | — |
March 4 | Tampa | United States | St. Pete Times Forum | Gloriana Kellie Pickler |
13,861 / 13,861 | $793,049 |
March 5 | Orlando | Amway Arena | 11,101 / 11,101 | $598,581 | ||
March 7 | Sunrise | BankAtlantic Center | 13,453 / 13,453 | $777,442 | ||
March 10 | Austin | Frank Erwin Center | 11,928 / 11,928 | $642,705 | ||
March 11 | Dallas | American Airlines Center | 14,022 / 14,022 | $742,954 | ||
March 12 | Corpus Christi | American Bank Center Arena | 8,423 / 8,423 | $501,169 | ||
March 18 | Philadelphia | Wachovia Center | 30,360 / 30,360 | $2,002,321 | ||
March 19 | ||||||
March 20 | Charlottesville | John Paul Jones Arena | 11,858 / 11,858 | $664,305 | ||
March 26 | Auburn Hills[n] | The Palace of Auburn Hills | 29,125 / 29,125 | $1,711,591 | ||
March 27 | ||||||
March 28 | Cincinnati | US Bank Arena | 11,208 / 11,208 | $645,592 | ||
March 31 | Oklahoma City | Ford Center | 11,795 / 11,795 | $675,184 | ||
April 1 | Wichita | Intrust Bank Arena | 11,208 / 11,208 | $610,801 | ||
April 2 | Kansas City | Sprint Center | 13,781 / 13,781 | $761,110 | ||
April 6 | Denver | Pepsi Center | 25,991 / 25,991 | $1,497,135 | ||
April 7 | ||||||
April 10 | Fresno | Save Mart Center | 11,706 / 11,706 | $649,488 | ||
April 11 | San Jose | HP Pavilion | 12,744 / 12,744 | $716,726 | ||
April 15 | Los Angeles | Staples Center | 27,518 / 27,518 | $1,736,197 | ||
April 16 | ||||||
April 29 | Lexington | Rupp Arena | 17,966 / 17,966 | $1,024,223 | ||
April 30 | Columbia | Colonial Life Arena | 13,429 / 13,429 | $755,475 | ||
May 1 | Raleigh | RBC Center | 13,895 / 13,895 | $752,303 | ||
May 6 | Des Moines | Wells Fargo Arena | 13,264 / 13,264 | $738,280 | ||
May 7 | Saint Paul | Xcel Energy Center | 14,914 / 14,914 | $846,111 | ||
May 8 | Moline | iWireless Center | 10,641 / 10,641 | $610,668 | ||
May 12 | Newark | Prudential Center | 26,065 / 26,065 | $1,742,669 | ||
May 13 | ||||||
May 14 | Uniondale | Nassau Veterans Memorial Coliseum | 25,831 / 25,831 | $1,713,529 | ||
May 15 | ||||||
May 20 | Ottawa | Canada | Scotiabank Place | 13,376 / 13,376 | $873,206 | |
May 21 | Toronto | Air Canada Centre | 30,458 / 30,458 | $2,497,690 | ||
May 22 | ||||||
May 25 | Houston | United States | Toyota Center | 23,493 / 23,493 | $1,290,926 | |
May 26 | ||||||
May 29[o] | Baton Rouge | Tiger Stadium | — | — | — | |
June 1 | Washington, D.C. | Verizon Center | Gloriana Kellie Pickler |
27,290 / 27,290 | $1,824,743 | |
June 2 | ||||||
June 5 | Foxborough | Gillette Stadium | Gloriana Justin Bieber Kellie Pickler |
56,868 / 56,868 | $3,726,157 | |
June 19 | Nassau | The Bahamas | Imperial Ballroom | Gloriana Kellie Pickler |
— | — |
July 10[p] | Cavendish | Canada | Cavendish Beach Festival Grounds | — | — | — |
Total | 1,207,887 / 1,218,477 (99.13%) | $66,246,496 |
Notes
- ^ $94.44 million in 2023 dollars.[1]
- ^ Labeled as the Las Vegas show in several sources, disregarding the technical city boundaries.
- ^ This concert was a part of BamaJam.
- ^ This concert was a part of the Country USA Festival.
- ^ This concert was a part of the Chippewa Valley Country Fest.
- ^ This concert was a part of Commonwealth Country.
- ^ This concert was a part of the Craven Country Jamboree.
- ^ This concert was a part of the Country Thunder Festival.
- ^ This concert was a part of the Cheyenne Frontier Days.
- ^ This concert was a part of the North Dakota State Fair.
- ^ This concert was a part of the WE Fest.
- ^ a b This concert was part of the V Festival.
- ^ Labeled as the Little Rock show in several sources, disregarding the technical city boundaries.
- ^ Labeled as Detroit shows in several sources, disregarding the technical city boundaries.
- ^ This concert was part of the Bayou Country Superfest.
- ^ This concert was part of the Cavendish Beach Music Festival.
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{{cite web}}
: CS1 maint: bot: original URL status unknown (link) - ^ Box office data are retrieved from Billboard Boxscore:
- "Billboard Boxscore". Billboard. Vol. 121, no. 27. July 11, 2009. p. 9.
- "Billboard Boxscore". Billboard. Vol. 121, no. 39. October 3, 2009. p. 14.
- "Billboard Boxscore". Billboard. Vol. 121, no. 43. October 31, 2009. p. 10.
- "Billboard Boxscore". Billboard. Vol. 121, no. 44. November 7, 2009. p. 54.
- "Billboard Boxscore". Billboard. Vol. 122, no. 1. January 9, 2010. p. 16.
- "Billboard Boxscore". Billboard. Vol. 122, no. 12. March 27, 2010. p. 16.
- "Billboard Boxscore". Billboard. Vol. 122, no. 13. April 3, 2010. p. 10.
- "Billboard Boxscore" (PDF). Billboard. Vol. 122, no. 13. April 17, 2010. p. 30.
- "Billboard Boxscore" (PDF). Billboard. Vol. 122, no. 16. May 8, 2010. p. 14.
- "Billboard Boxscore" (PDF). Billboard. Vol. 122, no. 19. May 29, 2010. p. 10.
- "Billboard Boxscore" (PDF). Billboard. Vol. 122, no. 23. June 26, 2010. p. 13.
Source
- Spencer, Liv (2010). Taylor Swift: Every Day Is a Fairytale – The Unofficial Story. ECW Press. ISBN 978-1-55-022931-8.