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Jabong has used the internet widely to promote its brand. It launched its first TV campaign in March 2012.<ref name="4Ps Business & Marketing">{{cite web|url= http://www.4psbusinessandmarketing.com/15022013/storyd.asp?sid=5574&pageno=1 |title= Excl: Now, an online portal with a strange name comes knocking| |
Jabong has used the internet widely to promote its brand. It launched its first TV campaign in March 2012.<ref name="4Ps Business & Marketing">{{cite web|url= http://www.4psbusinessandmarketing.com/15022013/storyd.asp?sid=5574&pageno=1 |title= Excl: Now, an online portal with a strange name comes knocking| |
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publisher= [[4Ps Business & Marketing]] |accessdate= 2013-02-15}}</ref> A similar campaign was launched in September 2012. In Feb 2013 Jabong launched a new TVC with tagline “Fashion Nikla Mann Fisla”. |
publisher= [[4Ps Business & Marketing]] |accessdate= 2013-02-15}}</ref> A similar campaign was launched in September 2012. In Feb 2013 Jabong launched a new TVC with tagline “Fashion Nikla Mann Fisla”. |
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According to Trust Research Advisory Jabong ranked among the top 25 trusted online brands in India.<ref name="exchange4media">{{cite web|url= http://www.exchange4media.com/49914_google-facebook-ebay-naukri-among-most-trusted-internet-brands.html |title= Google, Facebook, eBay, Naukri among most trusted internet brands| publisher= [[exchange4media]] |accessdate= 2013-02-22}}</ref> |
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==Online Traffic== |
==Online Traffic== |
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According to a ComScore report of September 2012, Jabong.com had the second highest amount of traffic on its website within a few months of its launch<ref name="Techcircle">{{cite web|url= http://techcircle.vccircle.com/2012/08/01/jabong-bangs-into-top-rung-of-indian-e-commerce-can-it-sustain/ |title= Excl: Jabong bangs into top rung of Indian e-commerce; Can it sustain?|publisher= [[Techcircle]] |accessdate= 2013-08-01}}</ref> . In March 2013, Jabong.com held an Alexa Traffic ranking of 44 in India.<ref name="Alexa">{{cite web|url= http://www.alexa.com/siteinfo/jabong.com |title= Excl: Statistics Summary for jabong.com|publisher= [[Alexa]] |accessdate= 2013-04-23}}</ref>. Jabong also ranked 10th in Google Zeitgeist India trends making it 10th most searched term in 2012 in India.<ref name="Google">{{cite web|url= http://www.google.com/zeitgeist/2012/#india |title= Excl: 2012 Search Trends India| publisher= [[Google]] |accessdate= 2013-03-25}}</ref>. |
According to a ComScore report of September 2012, Jabong.com had the second highest amount of traffic on its website within a few months of its launch<ref name="Techcircle">{{cite web|url= http://techcircle.vccircle.com/2012/08/01/jabong-bangs-into-top-rung-of-indian-e-commerce-can-it-sustain/ |title= Excl: Jabong bangs into top rung of Indian e-commerce; Can it sustain?|publisher= [[Techcircle]] |accessdate= 2013-08-01}}</ref> . In March 2013, Jabong.com held an Alexa Traffic ranking of 44 in India.<ref name="Alexa">{{cite web|url= http://www.alexa.com/siteinfo/jabong.com |title= Excl: Statistics Summary for jabong.com|publisher= [[Alexa]] |accessdate= 2013-04-23}}</ref>. Jabong also ranked 10th in Google Zeitgeist India trends making it 10th most searched term in 2012 in India.<ref name="Google">{{cite web|url= http://www.google.com/zeitgeist/2012/#india |title= Excl: 2012 Search Trends India| publisher= [[Google]] |accessdate= 2013-03-25}}</ref>. |
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==Products and Brands== |
==Products and Brands== |
Revision as of 08:38, 23 April 2013
Type of site | Online shopping (E-commerce) |
---|---|
Available in | English |
Headquarters | [Gurgaon] |
Area served | All over India |
Owner | Rocket Internet |
Key people | Lakshmi PotluriPraveen Sinha, Arun Chandra Mohan |
URL | www |
Commercial | Yes |
Registration | Required |
Launched | 2012 |
Current status | Online |
Jabong.com is one of India's leading fashion and lifestyle ecommerce portals.It retails apparel, footwear, accessories, beauty products, fragrances, home accessories and other fashion and lifestyle products. The site started operations in January 2012. It is spearheaded by Arun Chandra Mohan, Praveen Sinha, Manu Jain & Mukul Bafana.[2]. The company headquarters is in Gurgaon, Haryana.The company has launched its mobile site recently and is said to have estimated revenues to the tune of 100-150m USD.[3].
Business Model
Jabong.com follows both inventory model and a controlled marketplace model. In inventory model, products are sourced from brands and stored in the Jabong warehouse. In controlled marketplace model, Jabong doesn’t store the inventory but takes care of the Fulfillment, Customer Service, and Returns if any. Jabong has used the internet widely to promote its brand. It launched its first TV campaign in March 2012.[4] A similar campaign was launched in September 2012. In Feb 2013 Jabong launched a new TVC with tagline “Fashion Nikla Mann Fisla”.
According to Trust Research Advisory Jabong ranked among the top 25 trusted online brands in India.[5]
Online Traffic
According to a ComScore report of September 2012, Jabong.com had the second highest amount of traffic on its website within a few months of its launch[2] . In March 2013, Jabong.com held an Alexa Traffic ranking of 44 in India.[1]. Jabong also ranked 10th in Google Zeitgeist India trends making it 10th most searched term in 2012 in India.[6].
Products and Brands
Jabong has positioned itself as a Fashion and Lifestyle e-portal by selling shoes, apparels, accessories, home décor and furniture through its website. The e-store at present carries over 700 +brands and over 50,000 products. [7].Top brands include sports and lifestyle brands such as Nike, Puma, Adidas, Reebok, Asics, Fila, Skechers, Converse, Provogue, United Colors of Benetton, Woodland, Levi’s. Women apparel brands include Biba, Harpa, Global Desi, W, etc. Top accessories brands such as Ray Ban, Hidesign, Elle, etc are also available. Kids section sell brands such as Gini & Jony, 612 Ivy League, Unikid etc.
Premium Brands
Jabong has separate section for premium brands that include top international brands and few Indian designer brands too. DKNY, Elle, Vogue, Espirit, Gas, FCUK, Satya Paul, Desigual, etc find place in premium section.
Jabong Delivery
Jabong.com offers same-day delivery in Delhi/NCR, and within 48 hours in top 10 cities and within 2-3 days in other cities and towns.[8].
Social Media
Jabong.com, which boasts of an 860k strong community on Facebook grew at a phenomenal rate of 36% in March. Among other ecommerce players in India, Jabong led the pack so far as engagement is concerned. Not only did it get the most number of likes/comments on its updates, it also reached a wider set of audience thanks to the high number of shares. Jabong has a community of 15K twitter followers. According to this report “Jabong have left a clear mark on Twitter with their quirky way of communication”. Jabong has managed to garner the most positive and neutral conversations.[9].
JaVAS
Jabong’s logistic operations launched JaVAS as a separate service independent of Jabong. JaVAS covers around 35-40 cities and a majority of its customers are e-commerce players, though there are some offline players as well.[10].
International Foray
Jabong also has its international store Jabongworld.com. Jabongworld offers a wide range of Indian ethnic wear and western wear such as sarees, lehengas, salwar suits and dress materials, dresses, tunics etc. priced in foreign currencies like euro, UAE dirham, US dollar, Canadian dollar and Sri Lakan rupee.[11].
References
- ^ a b "Excl: jabong.com". Alexa. Retrieved 2013-04-23. Cite error: The named reference "Alexa" was defined multiple times with different content (see the help page).
- ^ a b "Excl: Jabong bangs into top rung of Indian e-commerce; Can it sustain?". Techcircle. Retrieved 2013-08-01. Cite error: The named reference "Techcircle" was defined multiple times with different content (see the help page).
- ^ "Excl: The screen revolution". The Economist. Retrieved 2013-05-16.
- ^ "Excl: Now, an online portal with a strange name comes knocking". 4Ps Business & Marketing. Retrieved 2013-02-15.
- ^ "Google, Facebook, eBay, Naukri among most trusted internet brands". exchange4media. Retrieved 2013-02-22.
- ^ "Excl: 2012 Search Trends India". Google. Retrieved 2013-03-25.
- ^ "Must haves for 2013 by Jabong.com". Right Column Media. Retrieved 2013-01-07.
- ^ "Mukul Bafana, Co-founder, Jabong.com – Trust yourself and give it a try". Venture Finance. Retrieved 2013-01-17.
- ^ "Social Media Strategy Review of The Indian Ecommerce Industry". Social Samosa. Retrieved 2013-04-17.
- ^ "Excl: Rocket Internet-backed Jabong's in-house logistics now delivers for other retailers too". Tech Circle. Retrieved 2012-12-20.
- ^ "Excl: Jabong Goes International With Jabongworld.com". Medi4Nama. Retrieved 2013-02-04.