The Beber Silverstein Group is a marketing company based in Miami, Florida, United States which was founded in 1972 by Joyce Beber and Elaine Silverstein. Its is a women owned Florida Certified Minority Business Enterprise, best known for its promotion of ads for Leona Helmsley[1]. The agency is known for culturesmithing, defined as the art of getting their clients’ products and services into the mainstream mind of the consumer.