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More information about the founder, the owners and the inventor of the name |
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'''Eataly''' is a high-end Italian food market/mall chain which first opened in [[Turin]], [[Italy]], in January 2007.<ref name="suntimes"/> A [[New York City]] Eataly opened in August 2010. |
'''Eataly''' is a high-end Italian food market/mall chain which first opened in [[Turin]], [[Italy]], in January 2007.<ref name="suntimes"/> A [[New York City]] Eataly opened in August 2010. |
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==Company== |
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It has been founded by Oscar Farinetti, an entrepreneur formerly involved in the consumer electronics business, and sponsored by Slow Food. |
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It’s owned by Oscar Farinetti and his associates for about 60% and by some cooperatives of COOP Group (the main Italian retailer). |
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==Name== |
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The name Eataly has been invented by Celestino Ciocca, a brand manager who has also worked for Texas Instruments and Ernst & Young. Celestino Ciocca registered the name first as a domain name (23-feb-2000) and later on (starting on june 2000) as a trademark, by his family company. |
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Celestino Ciocca sold all his rights about the name Eatly to Natale Farinetti on 03-feb-2004 by a public deed (repertorio n° 96538 – raccolta n° 11510) |
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==Turin== |
==Turin== |
Revision as of 09:06, 3 April 2013
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Industry | Restaurants, grocery store |
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Founded | 2007 |
Founder | Oscar Farinetti |
Website | Eataly (in Italian) Eataly New York |
Eataly is a high-end Italian food market/mall chain which first opened in Turin, Italy, in January 2007.[1] A New York City Eataly opened in August 2010.
Company
It has been founded by Oscar Farinetti, an entrepreneur formerly involved in the consumer electronics business, and sponsored by Slow Food.
It’s owned by Oscar Farinetti and his associates for about 60% and by some cooperatives of COOP Group (the main Italian retailer).
Name
The name Eataly has been invented by Celestino Ciocca, a brand manager who has also worked for Texas Instruments and Ernst & Young. Celestino Ciocca registered the name first as a domain name (23-feb-2000) and later on (starting on june 2000) as a trademark, by his family company.
Celestino Ciocca sold all his rights about the name Eatly to Natale Farinetti on 03-feb-2004 by a public deed (repertorio n° 96538 – raccolta n° 11510)
Turin
![](https://upload.wikimedia.org/wikipedia/commons/thumb/c/ce/Bronzini_eataly.png/220px-Bronzini_eataly.png)
In January 2007, Italian businessman Oscar Farinetti converted a closed vermouth factory in Turin into the first location of Eataly.[2] Eataly is located in the Lingotto district of Torino, and is easily accessible via the Lingotto metro station. The New York Times has described it as a "megastore" that "combines elements of a bustling European open market, a Whole-Foods-style supermarket, a high-end food court and a New Age learning center."[3] Farinetti planned early on that additional stores would open elsewhere in Italy and in New York.[3]
New York
![](https://upload.wikimedia.org/wikipedia/commons/thumb/e/e0/Eataly_New_York_City_September_2010.jpg/220px-Eataly_New_York_City_September_2010.jpg)
The Eataly in New York City is located near Madison Square Park,[4][5] and owned by a partnership including Mario Batali, Lidia Bastianich and Joe Bastianich.[6] It is over 50,000 square feet (4,600 m2) in size,[7] and opened with a large amount of press coverage on August 31, 2010.[8][9][10][11]
Batali has described the place as a grocery store with tasting rooms. Mayor Michael Bloomberg attended the opening, praising Eataly for creating 300 new jobs.[12] Two weeks after opening, there were still lines extending down Fifth Avenue to get into the store[13] and it has since been very positively reviewed by the press.[14][15][1]
The New York Eataly was originally planned for a smaller space near Rockefeller Center.[16]
Other locations
The chain has additional locations in Italy, a few in Tokyo, and was also scouting for other locations as of 2010.[17] In 2012 Eataly opened in Rome its largest megastore, in the abandoned Air Terminal building near Ostiense Station. There are talks about opening an Eataly in the Coconut Grove area in Miami, FL.
On October 16, 2012, Eataly co-owner Joe Bastianich confirmed that Eataly will be signing a lease on a 60,000 square foot retail space at 43 E. Ohio in Chicago, Illinois with a goal of opening in September of 2013 at a cost of $20 million.
References
- ^ a b Rackl, Lori (15 September 2010) Losing yourself in Eataly: Part learning center/grocery store/eatery, this emporium of Italian fare is Disney World for foodies, Chicago Sun-Times
- ^ Kummer, Corby. The Supermarket of the Future, The Atlantic (May 2007)
- ^ a b Tardi, Alan (24 October 2007) Spacious Food Bazaar in Turin Plans Manhattan Branch, The New York Times
- ^ Sifton, Sam (19 October 2010) Eataly Offers Italy by the Ounce, The New York Times
- ^ Ferretti, Elena (19 October 2010) Inside Mario Batali's "Eataly", Fox News Channel
- ^ Eataly in NYC is an Innovative Italian Business Model, Gather.com, August 25, 2010
- ^ Spartos, Carla (25 August 2010) Welcome to Eataly: A huge new marketplace in the heart of Manhattan gives New Yorkers a taste of Italy — without the flight, New York Post
- ^ Raphael Brion (25 August 2010) Welcome to Eataly, a 50,000 Sq. Ft. Italian Culinary Funhouse, Eater (New York)
- ^ EATALY OPENS: Batali, Bastianich & Co.'s Mega-Temple Of Italian Food, Revealed (PHOTOS), The Huffington Post, August 31, 2010
- ^ Fabricant, Florence (27 July 2010) Eataly, an Italian Food Hall, Opening Soon, The New York Times
- ^ Eataly prende per la gola anche gli americani, La Stampa (in Italian), August 2, 2010
- ^ DiGregorio, Sarah (1 September 2010) Even Michael Bloomberg Showed Up for Eataly's Opening, The Village Voice
- ^ Sutton, Ryan (15 September 2010) Batali’s Packed Eataly Hawks $193 Pork, Negronis: Ryan Sutton, Bloomberg
- ^ Platt, Adam (3 October 2010) Big Italy: Eataly brings the European-food-hall concept to the States, New York (magazine)
- ^ Martineau, Chantel (13 October 2010) Robert Sietsema at Manzo in Eataly, The Village Voice
- ^ Fabricant, Florence. Eataly Finally Set to Arrive, The New York Times, February 3, 2009
- ^ Bain, Jennifer (20 May 2010) Bain: Is Toronto ready for the Eataly phenomenon?: Oscar Farinetti weighs Toronto as a possible site for his Eataly vision, Toronto Star
External links
- Exploring Eataly (slideshow), and map, The New York Times (October 19, 2010)