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{{Short description|Male grooming product company and brand}} |
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{{Use mdy dates|date=February 2022}} |
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{{Infobox company |
{{Infobox company |
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| name = Manscaped |
| name = Manscaped LLC |
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| logo = Manscaped logo.svg |
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| logo_size = 200px |
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| type = [[Privately held company|Private]] |
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{{ubl |
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| key_people = {{ubl |
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| Paul Tran (founder and [[CEO]]) |
| Paul Tran (founder and [[CEO]]) |
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}} |
}} |
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| products = [[Male grooming]] |
| products = [[Male grooming]] wares |
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| foundation = 2016 |
| foundation = 2016 |
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| location = [[San Diego]], [[California]], |
| location = [[San Diego]], [[California]], US |
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| area_served = {{ |
| area_served = {{hlist|North America|Europe|Australia|New Zealand|Saudi Arabia|Singapore|South Africa|United Arab Emirates}} |
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}} |
}} |
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'''Manscaped''' is a male grooming company based in [[San Diego]], [[California]], |
'''Manscaped LLC''' is a [[male grooming]] company based in [[San Diego]], [[California]], US. It was founded in 2016 by Paul Tran and produces and distributes male grooming tools and hygiene products under the Manscaped brand.<ref name="Bloomberg">{{Cite web |last1=Tan |first1=Gillian |last2=Tse |first2=Crystal |date=July 30, 2021 |title=Grooming startup Manscaped holds Bright Lights SPAC talks |url=https://www.bloomberg.com/news/articles/2021-07-30/grooming-startup-manscaped-said-to-hold-bright-lights-spac-talks |publisher=Bloomberg |access-date=August 4, 2021}}</ref> |
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== History == |
== History == |
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Manscaped was established in 2016 by founder and CEO Paul Tran to provide [[male grooming]] products targeted at [[pubic hair|pubic]] [[hair removal]].<ref name="Bloomberg" |
Manscaped was established in 2016 by founder and CEO Paul Tran to provide [[male grooming]] products targeted at [[pubic hair|pubic]] [[hair removal]].<ref name="Bloomberg" /> The company uses the term ''[[Male grooming#Body grooming|manscaping]]'', a long-standing [[neologism]], as the basis of its branding, and is referenced in the [[Merriam-Webster]] definition of the word.<ref>{{cite web|url=https://www.merriam-webster.com/dictionary/manscaping|title=Manscaping: the trimming or shaving of a man's body hair so as to enhance his appearance|publisher=Merriam-Webster Dictionary|access-date=September 7, 2021}}</ref> It has also capitalized on the shock factor of addressing male [[body hygiene|hygiene]] [[taboos]], alongside the use of [[pun]]-based [[humour]] and paid [[celebrity]] appearances, to build its name.<ref name="WSJ">{{Cite web |last=Gallagher |first=Jacob |date=November 16, 2020 |title=Unspeakable Manscaping is more common than you think |url=https://www.wsj.com/articles/unspeakable-manscaping-is-more-common-than-you-think-11605545000 |access-date=August 10, 2021 |publisher=The Wall Street Journal |language=en}}</ref> |
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In October 2018, Manscaped was featured in the 10th series of [[ABC]] |
In October 2018, Manscaped was featured in the 10th series of [[American Broadcasting Company|ABC]]'s "[[Shark Tank]]", represented by Tran's business partner and co-founder Steve King, who sought $500,000 in funding for the company, and accepted a handshake offer for that amount from [[Mark Cuban]] and [[Lori Greiner]] in exchange for a 25 percent stake in the business.<ref name="CNBC">{{Cite web |last=Berger |first=Sarah |date=October 29, 2018 |title='CNBC': Why Mark Cuban invested 6 figures in this 'manscaping' business |url=https://www.cnbc.com/2018/10/29/shark-tanks-mark-cuban-invested-in-manscaped-grooming-kit.html |access-date=August 9, 2021 |publisher=CNBC |language=en}}</ref> However, the deal never materialized after the show, according to Cuban.<ref name="Bloomberg2" /> |
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In late 2020, the company was reported to be exploring its options for further fundraising. At the time, it was backed by investment firms Kaktus Capital, Longley Capital, Rx3 Venture Partners and Scala Ventures.<ref name="Bloomberg2">{{Cite web |last1=Tan |first1=Gillian |last2=Tse |first2=Crystal |date= |
In late 2020, the company was reported to be exploring its options for further fundraising. At the time, it was backed by investment firms Kaktus Capital, Longley Capital, Rx3 Venture Partners and Scala Ventures.<ref name="Bloomberg2">{{Cite web |last1=Tan |first1=Gillian |last2=Tse |first2=Crystal |date=October 22, 2020 |title=Men's grooming startup Manscaped is said to explore options |url=https://www.bloomberg.com/news/articles/2020-10-20/mark-cuban-backed-manscaped-is-said-to-explore-options |access-date=August 9, 2021 |publisher=Bloomberg |language=en}}</ref> A prominent [[advertisement campaign]] for the company also aired in the same period featuring the [[NFL]]'s [[Rob Gronkowski]] and US sportswear supermodel [[Camille Kostek]].<ref name="WSJ" /> |
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In July 2021, Manscaped was revealed to be in ongoing merger discussion with Los Angeles-based [[Special- |
In July 2021, Manscaped was revealed to be in ongoing merger discussion with Los Angeles-based [[Special-purpose acquisition company|blank-check firm]] Bright Lights to create a combined entity worth up to $1.4 billion.<ref name="Bloomberg" /> Led by Michael Mahan, the former CEO of [[Dick Clark Productions]], Bright Lights listed for $230 million on the [[Nasdaq]] [[stock market]] in January 2021 on the promise of finding a merger target in the consumer products or media sectors.<ref name="Bloomberg" /> |
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In November 2021, it was confirmed that the merger would be going ahead at a valuation of around $1 billion "amid a difficult market". This followed reporting in October that suggested the company was considering a $500 million sale. Reuters noted that the merger was all but guaranteed after being backstopped by the actor [[Channing Tatum]] and two investment firms, Endeavor and [[Guggenheim Partners|Guggenheim Investments]].<ref>{{cite news |publisher=Reuters |last=Guildford |first=Jonathan |title=Manscaped SPAC shaves public investors' consent |date=November 30, 2021 |access-date =January 18, 2022 |url=https://www.reuters.com/breakingviews/manscaped-spac-shaves-public-investors-consent-2021-11-30/}}</ref> |
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{{Reflist}} |
{{Reflist}} |
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{{reflist|group=note}} |
{{reflist|group=note}} |
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==External links== |
== External links == |
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*{{Cite podcast |url=https://podcasts.apple.com/us/podcast/0105-paul-tran-how-manscaped-created-nine-figure-business/id1506311322?i=1000473834834 |title=How Manscaped Created a Nine-Figure Business |access-date=September 7, 2021 |series=Exit Strategy with Moiz Ali |date=May 7, 2020}} |
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{{authority control}} |
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[[Category:Male grooming brands]] |
[[Category:Male grooming brands]] |
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[[Category:Skin care brands]] |
[[Category:Skin care brands]] |
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[[Category:Hair removal]] |
[[Category:Hair removal]] |
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[[Category:American companies established in 2016]] |
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[[Category:Companies based in San Diego County, California]] |
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[[Category:2016 establishments in California]] |
Latest revision as of 07:33, 17 April 2024
Company type | Private |
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Founded | 2016 |
Headquarters | San Diego, California, US |
Area served |
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Key people |
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Products | Male grooming wares |
Website | manscaped |
Manscaped LLC is a male grooming company based in San Diego, California, US. It was founded in 2016 by Paul Tran and produces and distributes male grooming tools and hygiene products under the Manscaped brand.[1]
History
Manscaped was established in 2016 by founder and CEO Paul Tran to provide male grooming products targeted at pubic hair removal.[1] The company uses the term manscaping, a long-standing neologism, as the basis of its branding, and is referenced in the Merriam-Webster definition of the word.[2] It has also capitalized on the shock factor of addressing male hygiene taboos, alongside the use of pun-based humour and paid celebrity appearances, to build its name.[3]
In October 2018, Manscaped was featured in the 10th series of ABC's "Shark Tank", represented by Tran's business partner and co-founder Steve King, who sought $500,000 in funding for the company, and accepted a handshake offer for that amount from Mark Cuban and Lori Greiner in exchange for a 25 percent stake in the business.[4] However, the deal never materialized after the show, according to Cuban.[5]
In late 2020, the company was reported to be exploring its options for further fundraising. At the time, it was backed by investment firms Kaktus Capital, Longley Capital, Rx3 Venture Partners and Scala Ventures.[5] A prominent advertisement campaign for the company also aired in the same period featuring the NFL's Rob Gronkowski and US sportswear supermodel Camille Kostek.[3]
In July 2021, Manscaped was revealed to be in ongoing merger discussion with Los Angeles-based blank-check firm Bright Lights to create a combined entity worth up to $1.4 billion.[1] Led by Michael Mahan, the former CEO of Dick Clark Productions, Bright Lights listed for $230 million on the Nasdaq stock market in January 2021 on the promise of finding a merger target in the consumer products or media sectors.[1]
In November 2021, it was confirmed that the merger would be going ahead at a valuation of around $1 billion "amid a difficult market". This followed reporting in October that suggested the company was considering a $500 million sale. Reuters noted that the merger was all but guaranteed after being backstopped by the actor Channing Tatum and two investment firms, Endeavor and Guggenheim Investments.[6]
References and citations
- ^ a b c d Tan, Gillian; Tse, Crystal (July 30, 2021). "Grooming startup Manscaped holds Bright Lights SPAC talks". Bloomberg. Retrieved August 4, 2021.
- ^ "Manscaping: the trimming or shaving of a man's body hair so as to enhance his appearance". Merriam-Webster Dictionary. Retrieved September 7, 2021.
- ^ a b Gallagher, Jacob (November 16, 2020). "Unspeakable Manscaping is more common than you think". The Wall Street Journal. Retrieved August 10, 2021.
- ^ Berger, Sarah (October 29, 2018). "'CNBC': Why Mark Cuban invested 6 figures in this 'manscaping' business". CNBC. Retrieved August 9, 2021.
- ^ a b Tan, Gillian; Tse, Crystal (October 22, 2020). "Men's grooming startup Manscaped is said to explore options". Bloomberg. Retrieved August 9, 2021.
- ^ Guildford, Jonathan (November 30, 2021). "Manscaped SPAC shaves public investors' consent". Reuters. Retrieved January 18, 2022.
External links
- "How Manscaped Created a Nine-Figure Business" (Podcast). Exit Strategy with Moiz Ali. May 7, 2020. Retrieved September 7, 2021.