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== Brand history == |
== Brand history == |
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'''Made in Heaven"" was one of the first denim brands on the European market. Originally designed as American workwear in the late 19th century, with rivets offering reinforcement at stress points, denim transitioned from workwear to casual wear in America after Hollywood bad boys Marlon Brando and James Dean started wearing jeans on and off the screen in the mid 50’s. <ref>http://www.bbc.co.uk/news/magazine-17101768</ref> Chloe Lonsdale’s father, Tony Lonsdale, paved the way for the European denim revolution in the early 70’s with his legendary ‘Jean Machine’ stores, helping turn the humble jean into the fashion essential it has become today. With 150 stores in its heyday, ‘Jean Machine’ established itself as the first British denim emporium, propelling its best-selling brand, Made in Heaven, to fame. <ref>http://www.denimhunt.com/denimhunt/2008/11/five-questions.html </ref> The [[jeans]] captured the mood and energy of the decade and paved the way for the denim revolution which turned the humble jean into the fashion essential it has become today. ‘Made in Heaven’ established itself as the denim label of choice amongst the style set of the 70’s and the support of iconic personalities such as [[Farah Fawcett]] and [[Jane Birkin]] helped to establish a legacy which prevails today.Known for making proper jean jeans, with a focus on quality and fit, MiH Jeans are worn by modern day celebrities including [[Sarah Jessica Parker]], [[Claudia Schiffer]], [[Jessica Alba]] and [[Rhianna]].<ref>http://www.graziadaily.co.uk/fashion/archive/2012/05/04/style-spotlight--everyones-wearing-mih-jeans.htm </ref> |
''''''Made in Heaven"" was one of the first denim brands on the European market. Originally designed as American workwear in the late 19th century, with rivets offering reinforcement at stress points, denim transitioned from workwear to casual wear in America after Hollywood bad boys Marlon Brando and James Dean started wearing jeans on and off the screen in the mid 50’s. <ref>http://www.bbc.co.uk/news/magazine-17101768</ref> Chloe Lonsdale’s father, Tony Lonsdale, paved the way for the European denim revolution in the early 70’s with his legendary ‘Jean Machine’ stores, helping turn the humble jean into the fashion essential it has become today. With 150 stores in its heyday, ‘Jean Machine’ established itself as the first British denim emporium, propelling its best-selling brand, Made in Heaven, to fame. <ref>http://www.denimhunt.com/denimhunt/2008/11/five-questions.html </ref> The [[jeans]] captured the mood and energy of the decade and paved the way for the denim revolution which turned the humble jean into the fashion essential it has become today. ‘Made in Heaven’ established itself as the denim label of choice amongst the style set of the 70’s and the support of iconic personalities such as [[Farah Fawcett]] and [[Jane Birkin]] helped to establish a legacy which prevails today.Known for making proper jean jeans, with a focus on quality and fit, MiH Jeans are worn by modern day celebrities including [[Sarah Jessica Parker]], [[Claudia Schiffer]], [[Jessica Alba]] and [[Rhianna]].<ref>http://www.graziadaily.co.uk/fashion/archive/2012/05/04/style-spotlight--everyones-wearing-mih-jeans.htm </ref>''' |
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Today |
Today |
Revision as of 18:37, 13 May 2012
MiH Jeans is the original British denim brand, originally founded in 1969 as Made in Heaven. Chloe Lonsdale, Creative Director of MiH Jeans, and Goddaughter of the original founder Tony O’Gorman, relaunched the brand in 2005.
Brand history
'Made in Heaven"" was one of the first denim brands on the European market. Originally designed as American workwear in the late 19th century, with rivets offering reinforcement at stress points, denim transitioned from workwear to casual wear in America after Hollywood bad boys Marlon Brando and James Dean started wearing jeans on and off the screen in the mid 50’s. [1] Chloe Lonsdale’s father, Tony Lonsdale, paved the way for the European denim revolution in the early 70’s with his legendary ‘Jean Machine’ stores, helping turn the humble jean into the fashion essential it has become today. With 150 stores in its heyday, ‘Jean Machine’ established itself as the first British denim emporium, propelling its best-selling brand, Made in Heaven, to fame. [2] The jeans captured the mood and energy of the decade and paved the way for the denim revolution which turned the humble jean into the fashion essential it has become today. ‘Made in Heaven’ established itself as the denim label of choice amongst the style set of the 70’s and the support of iconic personalities such as Farah Fawcett and Jane Birkin helped to establish a legacy which prevails today.Known for making proper jean jeans, with a focus on quality and fit, MiH Jeans are worn by modern day celebrities including Sarah Jessica Parker, Claudia Schiffer, Jessica Alba and Rhianna.[3]
Today
Headquartered in London with an office in New York, the brand is sold in over 35 countries by over 500 stockists and on the company’s ecommerce site. Since the relaunch in ’05, Chloe Lonsdale has expanded the range to include a selection of basic tees, classic shirting, silk blouses, knit sweaters and a small range of luxury collection pieces – all designed to be worn with the perfect pair of jeans. In a market dominated by US denim brands with an emphasis on western styling, MiH Jeans sets itself apart by offering a selection of clean, smart and sophisticated styles.[4]
In August 2010, MiH Jeans and Liberty announced a collaboration to create a limited edition collection of jeans for Autumn-Winter 2010. Inspired by Liberty's century-old mission to source and create unique fashion using printed textiles from around the world, Lonsdale designed the collection with a focus on fabric, transforming Liberty's classic 'Dakota' feather print into a pair of super-skinny jeans and the iconic Liberty purple into a pair of lush velvet flares.[5]
In May 2011, MiH Jeans and Net-a-porter.com announced an exclusive collaboration, a 70’s inspired collection, designed exclusively by Lonsdale for the world’s premier online luxury retailer. The collection of denim and cotton separates aimed to fuse simplicity with luxury, offering a range of archival inspired styles including wide leg culottes, flared jeans and vintage tunics.[6]
In December 2011, MiH Jeans and Shopbop.com announced the arrival of a capsule collection designed exclusively for the daily fashion online shopping destination. Incorporating the iconic Marrakesh kick-flare jean, the collection featured a range of embroidered denim.[7]
Chloe Lonsdale
Born to ‘Blue Jean King’ Tony Lonsdale and 70’s denim model Chekkie Maskell, Lonsdale’s childhood was dominated by denim.[8] As children, Chloe and her three sisters raided all the trunks of old jeans their Father had stored in the attic and fashioned whole new wardrobes of customized ‘seconds’ jackets and old jeans cut into skirts. Showing an early entrepeneurial streak Chloe sold the surplus to school friends. After studying Womenswear at Central St Martins in London and a two-year design stint at Nicole Farhi, in 2005 Chloe asked her Godfather if she could take on the challenge of relaunching MiH Jeans.[9]
Alongside her husband Johan Quintus, Lonsdale intends to revolutionise the men’s denim market with the launch of Jean Machine, a men’s lined named after her father’s legendary denim shops, designed for the modern man with an understated approach to style.[10]
Production
In the 1970s, the jeans were produced entirely in MiH’s own factories in England. Production is now split between Italy and Turkey and the denims used are sourced primarily from the best Italian and Japanese Denim Mills.[11]
References
- ^ http://www.bbc.co.uk/news/magazine-17101768
- ^ http://www.denimhunt.com/denimhunt/2008/11/five-questions.html
- ^ http://www.graziadaily.co.uk/fashion/archive/2012/05/04/style-spotlight--everyones-wearing-mih-jeans.htm
- ^ http://theresident.greatbritishlife.co.uk/article/its-all-in-the-jeans-chloe-lonsdale-9345/
- ^ http://www.liberty.co.uk/blog/5336/mih-jeans/
- ^ http://www.denimblog.com/2011/05/mih-jeans-net-a-porter-collaboration/
- ^ http://www.wwd.com/fashion-news/fashion-scoops/mih-hardly-mia-5438276
- ^ http://www.westlondonliving.co.uk/fashion-shopping/what-I-know-about-style/made-in-heaven/
- ^ http://www.dailymail.co.uk/home/you/article-1039574/The-girls.html
- ^ http://online.wsj.com/article/SB10001424052970204903804577082261053115078.html
- ^ http://www.mih-jeans.com/about/denimproduction