MiH JEANS
MiH Jeans is the original British denim brand, originally founded in 1969 as Made in Heaven. Chloe Lonsdale, Creative Director of MiH Jeans, and Goddaughter of the original founder Tony O’Gorman, relaunched the company 5 years ago.
BRAND HISTORY
MiH Jeans was one of the first fashion denim brands on the European market, propelled to fame through the infamous ‘Jean Machine’ stores founded by Lonsdale’s father, Tony Lonsdale, in the early 70’s[1]. The jeans captured the mood and energy of the decade and paved the way for the denim revolution which turned the humble jean into the fashion essential it has become today. ‘Made in Heaven’ established itself as the denim label of choice amongst the style set of the 70’s and the support of iconic personalities such as Farah Fawcett and Jane Birkin helped to establish a legacy which prevails today. Known for making proper jean jeans, with a focus on quality and fit, MiH Jeans are worn by modern day celebrities including Sarah Jessica Parker, Claudia Schiffer, Jessica Alba and Rhianna.
CHLOE LONSDALE'S BIOGRAPHY
Chloe Lonsdale's childhood was entirely dominated by denim, being the daughter of the man behind the legendary Jean Machine stores, and denim model Chekkie Maskell, not to mention Goddaughter of the original founder of MiH Jeans[2]. As children, Chloe and her three sisters raided all the trunks of old jeans their Father had stored in the attic and fashioned whole new wardrobes of customized ‘seconds’ jackets and old jeans cut into skirts. Showing an early entrepeneurial streak Chloe sold the surplus to school friends. After studying Womenswear at Central St Martins in London and a two-year design stint at Nicole Farhi, in 2005 Chloe asked her Godfather if she could take on the challenge of relaunching MiH Jeans[3].
PRODUCTION
In the 1970's, the jeans were produced entirely in MiH’s own factories in England. Production is now split between Italy and Turkey and the denims used are sourced primarily from the best Italian and Japanese Denim Mills[4].[5]
References
{{Reflist))
- ^ http://www.denimhunt.com/denimhunt/2008/11/five-questions.html
- ^ http://www.dailymail.co.uk/home/you/article-1039574/The-girls.html
- ^ http://westlondonliving.co.uk/fashion-shopping/mih
- ^ http://www.mih-jeans.com/about/denimproduction
- ^ http://www.mih-jeans.com/about/denimproduction.
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