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#REDIRECT [[The Beachbody Company#P90X]] |
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{{COI|date=February 2013}} |
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{{advert|date=February 2013}} |
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{{Infobox product |
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| title = Power 90 Extreme (P90X) |
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| image =[[Image:P90X system.jpg|200px]] |
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| caption = P90X Materials |
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| inventor = [[Tony Horton (exercise instructor)|Tony Horton]] |
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| launch year = 2003 |
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| company = |
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| available = |
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| current supplier = [[Beachbody]] |
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| last production = |
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| notes = |
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}} |
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{{R from merge}} |
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'''P90X''', or '''Power 90 Extreme''', is a commercial home exercise regimen.<ref>{{cite web|url=http://piersmorgan.blogs.cnn.com/2012/08/17/clips-from-last-night-tony-horton-on-paul-ryans-p90x-plan-race-team-details-surviving-their-horrifying-car-crash/?hpt=pm_mid |title=Clips from Last Night: Tony Horton on Paul Ryan's P90X plan; Race team details surviving their horrifying car crash – Piers Morgan - CNN.com Blogs |publisher=Piersmorgan.blogs.cnn.com |date= |accessdate=2012-10-22}}</ref> It is designed to take 90 days, and consists of a training program which uses [[cross-training]] ([[weight training]], [[martial arts]], [[yoga]] and [[calisthenics]]) and [[Sports periodization|periodization]], combined with a [[nutrition]] and [[dietary supplement]] plan.<ref name="articles.nydailynews.com">{{cite web|author=LINDSAY GOLDWERTWednesday, August 15, 2012 |url=http://articles.nydailynews.com/2012-08-15/news/33220704_1_p90x-workout-dvd-series-fitness-plan |title=What is the P90X workout? - New York Daily News |publisher=Articles.nydailynews.com |date=2012-08-15 |accessdate=2012-10-22}}</ref> |
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{{R to section}} |
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[[Category:Exercise organizations]] |
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== History == |
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[[Category:Exercise-related trademarks]] |
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P90X is Beachbody's best-selling product after years of positive [[word of mouth]] and heavy [[infomercial|infomercial advertisements]].<ref name="Chicago Now"> |
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{{cite web |
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|url=http://www.chicagonow.com/blogs/redeye/2010/01/feelin-the-burn.html |
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|title= Feel the burn: get ripped in 2010 |
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|first= Stephanie |
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|last= Lulay |
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|authorlink= |
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|publisher= ''Chicago Now'' |
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|date= 5 January 2010 |
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|accessdate=12 January 2010}} |
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</ref> |
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Despite sales growth slowing to approximately 30%, P90X represented half of Beachbody's $430 million revenue in 2010. |
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<ref name="Bloomberg"> |
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{{cite web |
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|url=http://www.bloomberg.com/news/2010-11-18/beachbody-thinking-beyond-the-infomercial.html |
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|title=Beachbody: Thinking Beyond the Infomercial |
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|first= Esme |
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|last= Deprez |
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|authorlink= |
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|publisher= Bloomberg |
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|date= 18 November 2010 |
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|accessdate=3 December 2010}} |
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</ref> |
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As of November 2010, 3 million copies of P90X have been sold for an estimated $420 million.<ref name="Bloomberg" /> The program had grossed approximately $500 million in sales, as of August 2012.<ref name="articles.nydailynews.com"/> |
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== Brands == |
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P90X uses the term "muscle confusion" in their advertising to refer to their training methods.<ref name="post">{{cite web |
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|url= |
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http://www.washingtonpost.com/wp-dyn/content/discussion/2008/12/05/DI2008120502362_pf.html |
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|title=Ask the Misfits |
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|first= Hallett |
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|last= Vicky |
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|authorlink= |
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|publisher= Washington Post |
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|date= 9 December 2008 |
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|accessdate=10 August 2009 |
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}}</ref> Muscle confusion is said to prevent the body from adapting to exercises over time, resulting in continual improvement without plateau.<ref name="ExecDigital">{{cite web |
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|url= |
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http://www.execdigital.co.uk/The-Ultimate-Business-Traveller-Workout_36428.aspx |
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|title=The Ultimate Business Traveller Workout |
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|first= Dean |
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|last= Tsouvalas |
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|authorlink= |
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|publisher= ExecDigital |
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|date= 26 October 2009 |
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|accessdate=12 January 2010 |
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}}</ref> |
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===In Popular Culture=== |
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Paul Ryan, Republican Party nominee for Vice President of the United States in the 2012 election, has performed P90X.<ref>{{cite web|title=Paul Ryan's workout: Is P90X for you?|url=http://www.cnn.com/2012/08/13/health/paul-ryan-p90x-workout/index.html|publisher=cnn.com|accessdate=9 February 2013}}</ref> |
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==References== |
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{{Reflist}} |
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{{DEFAULTSORT:P90x}} |
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[[Category:Strength training]] |
[[Category:Strength training]] |
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⚫ |
Latest revision as of 14:13, 7 February 2021
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