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In 2010, P90X sales dropped off dramatically,<ref name="bloomberg.com">{{cite web|author=Esmé E. Deprez |url=https://www.bloomberg.com/news/2010-11-18/beachbody-thinking-beyond-the-infomercial.html |title=Beachbody: Thinking Beyond the Infomercial |publisher=Bloomberg |date=2010-11-18 |accessdate=2014-08-15}}</ref> however, it still represented half of Beachbody’s $430 million revenue in 2010 and has sold over 4.2 million copies to date.<ref name="bloomberg.com"/> |
In 2010, P90X sales dropped off dramatically,<ref name="bloomberg.com">{{cite web|author=Esmé E. Deprez |url=https://www.bloomberg.com/news/2010-11-18/beachbody-thinking-beyond-the-infomercial.html |title=Beachbody: Thinking Beyond the Infomercial |publisher=Bloomberg |date=2010-11-18 |accessdate=2014-08-15}}</ref> however, it still represented half of Beachbody’s $430 million revenue in 2010 and has sold over 4.2 million copies to date.<ref name="bloomberg.com"/> |
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In January 2015, P90X announced it will partner with EB Sport Group and enter the traditional retail marketplace. Together, Beachbody, LLC and EB Sport Group plan to launch a full range of P90X branded products.<ref>Nicole Leinbach-Reyhle, Forbes. “[https://www.forbes.com/sites/nicoleleinbachreyhle/2015/01/28/beachbody-llc-of-p90x-fame-enters-traditional-retail-marketplace/ Beachbody, LLC of P90X Fame Enters Traditional Retail Marketplace].” January 28, 2015. February 3, 2015.</ref> |
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== Sequels == |
== Sequels == |
Revision as of 21:35, 7 February 2018
File:P90X system.jpg P90X Materials | |
Inventor | Tony Horton |
---|---|
Inception | 2003 |
Current supplier | Beachbody |
P90X, or Power 90 Extreme, is a commercial home exercise regimen created by Tony Horton.[1] Developed as a successor to the program called "Power 90", it is designed to take 90 days, and consists of a training program that uses cross-training and periodization, combined with a nutrition and dietary supplement plan.[2]
History
![](https://upload.wikimedia.org/wikipedia/commons/thumb/c/c6/Tony_Horton_and_fans.jpg/110px-Tony_Horton_and_fans.jpg)
The system was developed by Tony Horton, Beachbody CEO Carl Daikeler, Beachbody Fitness Advisor Steve Edwards, nutritionist Carrie Wyatt, Creative Director Ned Farr, and workout video director Mason Bendewald.
In 2002, Daikeler requested that Horton create a fitness program for people who were already physically fit. Daikeler then hired Ned Farr to document the process of developing the new program. Horton consulted various fitness experts and experimented with several disciplines to help develop a workout program with three difference schedules: Lean, for people looking to lose weight and fat; Classic, for people wanting to get both muscle mass and physical endurance; and Doubles, which was the Classic schedule with an extra cardio workout each day, for athletes to get in shape before a sports season begins.
Farr'sdocumentary footage was used for the infomercials used to sell the program, using raw home footage supplied by P90X graduates. The "P90X: The Proof" infomercial won a Telly award in 2009[3] and "P90X: The Answer" infomercial won a Moxie award in 2010.[4]
In 2010, P90X sales dropped off dramatically,[5] however, it still represented half of Beachbody’s $430 million revenue in 2010 and has sold over 4.2 million copies to date.[5]
Sequels
In 2011, the sequel to P90X was released, P90X2. Also a 90-day workout regimen, P90X2 focuses on an applied sports science called Muscle Integration.[6] Instead of working one muscle group at a time, P90X2 uses resistance on unstable platforms to engage more muscles with each movement.[6]
In December 2013, P90X3 was released and featured 30 minute workouts as opposed to hour-long ones. P90X3 includes 16 routines, and includes yoga, mixed martial arts, Pilates, and plyometrics with upper and lower body workouts.[7]
Program overview
![](https://upload.wikimedia.org/wikipedia/commons/thumb/0/04/P90xgym.jpg/220px-P90xgym.jpg)
P90X is a 90-day program with exercises six days per week. It combines a variety of exercise techniques, including strength training, cardio, yoga, plyometrics, and stretching.[8] The program consists of a fitness test, nutrition guide, fitness plan, calendar, and series of DVDs demonstrating a variety of techniques. The video demonstrates moves at lower and higher levels of intensity.[9][10]
Standard home gym equipment recommended for use with P90X: yoga blocks, yoga mat, dumbbells, resistance bands, pull-up/chin-up bar, push-up handles, heart rate monitor, and body fat tester. A chair, plastic plate, and wall are also things that can be used.
The nutrition plan is composed of three phases. The first 30 days emphasize higher protein and lower carbohydrates. The second phase increases the percentages of carbohydrates. The third phase further increases the carbohydrates.
A single case of rhabdomyolysis has been documented in a person who has trained with P90X[11].
References
- ^ "Clips from Last Night: Tony Horton on Paul Ryan's P90X plan; Race team details surviving their horrifying car crash – Piers Morgan - CNN.com Blogs". Piersmorgan.blogs.cnn.com. Retrieved 2014-08-15.
- ^ "What is the P90X workout? Rep. Paul Ryan credits Tony Horton fitness routine for keeping in shape". NY Daily News. 2012-08-15. Retrieved 2014-08-15.
- ^ "The 35th Annual TELLY Awards | Winners". Tellyawards.com. Retrieved 2014-08-15.
- ^ "ERA Announces 2010 ERA Moxie Awards Winners | Electronic Retailing Association". Retailing.org. 2010-09-23. Retrieved 2014-08-15.
- ^ a b Esmé E. Deprez (2010-11-18). "Beachbody: Thinking Beyond the Infomercial". Bloomberg. Retrieved 2014-08-15.
- ^ a b "P90X2 Extreme Workout Program – P90X2: A New Level! –". Beachbody.com. Retrieved 2014-08-15.
- ^ "P90X3 - The Complete Review: Part 1 of 3". Dysfunctionalparrot.com. Retrieved 2014-08-15.
- ^ Kat Carney CNN Headline News (2004-04-30). "CNN.com - Get the jump on fitness - Apr 30, 2004". Edition.cnn.com. Retrieved 2014-08-15.
{{cite web}}
:|author=
has generic name (help) - ^ Farr, Ned (Infomercial Director); Horton, Tony (Instructor) (2003). P90X Extreme Home Fitness Workout Series (DVD (×12)). USA: Product Partners, LLC.
- ^ http://www.beachbody.com/text/products/programs/p90x/p90xFitTest.pdf
- ^ http://www.journalmc.org/index.php/JMC/article/view/875/469