File:P90X system.jpg | |
Inventor | Tony Horton |
---|---|
Inception | 2003 |
Current supplier | Beachbody |
P90X, or Power 90 Extreme, is a commercial home exercise regimen.[1] It is designed to take 90 days, and consists of a training program which uses cross-training (weight training, martial arts, yoga and calisthenics) and periodization, combined with a nutrition and dietary supplement plan.[2]
History
P90X is Beachbody's best-selling product after years of positive word of mouth and heavy infomercial advertisements.[3] Despite sales growth slowing to approximately 30%, P90X represented half of Beachbody's $430 million revenue in 2010. [4] As of November 2010, 3 million copies of P90X have been sold for an estimated $420 million.[4] The program had grossed approximately $500 million in sales, as of August 2012.[2]
Brands
P90X uses the term "muscle confusion" in their advertising to refer to their training methods.[5] Muscle confusion is said to prevent the body from adapting to exercises over time, resulting in continual improvement without plateau.[6]
There are six programs associated with the Power 90 name: Power 90, Power 90 Master Series, P90X, P90X+, P90X One-on-One, and P90X2 [7] (released in 2011).
In Popular Culture
Singer Bruno Mars references P90X in his hit "The Lazy Song".[8] Paul Ryan, Republican Party nominee for Vice President of the United States in the 2012 election, has performed P90X.[9]
References
- ^ "Clips from Last Night: Tony Horton on Paul Ryan's P90X plan; Race team details surviving their horrifying car crash – Piers Morgan - CNN.com Blogs". Piersmorgan.blogs.cnn.com. Retrieved 2012-10-22.
- ^ a b LINDSAY GOLDWERTWednesday, August 15, 2012 (2012-08-15). "What is the P90X workout? - New York Daily News". Articles.nydailynews.com. Retrieved 2012-10-22.
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: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link) - ^
Lulay, Stephanie (5 January 2010). "Feel the burn: get ripped in 2010". Chicago Now. Retrieved 12 January 2010.
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(help) - ^ a b Deprez, Esme (18 November 2010). "Beachbody: Thinking Beyond the Infomercial". Bloomberg. Retrieved 3 December 2010.
- ^ Vicky, Hallett (9 December 2008). "Ask the Misfits". Washington Post. Retrieved 10 August 2009.
- ^ Tsouvalas, Dean (26 October 2009). "The Ultimate Business Traveller Workout". ExecDigital. Retrieved 12 January 2010.
- ^ "P90X:MC2 Workout — The next P90X — Beachbody.com". Retrieved 9 February 2011.
- ^ In the line, "Tomorrow I'll wake up, do some P90X", in the 7th verse of The Lazy Song.
- ^ "Paul Ryan's workout: Is P90X for you?". cnn.com. Retrieved 9 February 2013.