![]() | |
![]() Store in Ginza, Tokyo | |
Native name | 株式会社不二家 |
---|---|
Company type | Public K.K. |
TYO: 2211 | |
Founded | June 30, 1938 |
Founder | Rinemon Fujii |
Headquarters | , |
Area served | Japan |
Key people |
|
Owner | Yamazaki Baking Bandai Namco Holdings (1.93%) |
Fujiya Co. Ltd. (株式会社不二家, Kabushiki Gaisha Fujiya) (TYO: 2211) is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama.[2]
Fujiya is credited with introducing the Christmas cake to Japan.[3]
In 2016, the company opened its first store outside Japan in Taipei, Taiwan.[4]
Mascot
![](https://upload.wikimedia.org/wikipedia/commons/thumb/d/d7/Fujiya_restaurant.jpg/220px-Fujiya_restaurant.jpg)
![](https://upload.wikimedia.org/wikipedia/commons/thumb/a/af/%E3%83%9B%E3%82%A4%E3%83%83%E3%83%97%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%A0_%E3%81%9F%E3%81%A3%E3%81%B7%E3%82%8A_%2848154860687%29.jpg/220px-%E3%83%9B%E3%82%A4%E3%83%83%E3%83%97%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%A0_%E3%81%9F%E3%81%A3%E3%81%B7%E3%82%8A_%2848154860687%29.jpg)
Fujiya's mascot is Peko-chan, a girl in pigtails licking her lips.[2] Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.[5]
2007 ingredients scandal
In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.[5]
References
- ^ "取締役・監査役". Retrieved 2024-01-07.
- ^ a b "Wait, don't eat that: candy scandal stuns Japan". International Herald Tribune. 2007-10-31. Archived from the original on 2007-10-31. Retrieved 2008-12-29.
- ^ "The Strawberry On Top – The Rise of Japan's Famous Christmas Cake". Arigato Travel. 2020-12-15. Retrieved 2022-01-14.
- ^ "FUJIYA不二家洋菓子專賣店登台 12/31開幕". ETtoday. 2016-12-27. Retrieved 2020-04-03.
- ^ a b "Comm-oddities: Japanese bakery head quits over use of expired milk, eggs". CBC News. 2007-01-15. Archived from the original on 2008-02-03. Retrieved 2008-12-29.
External links
Media related to Fujiya at Wikimedia Commons
- Fujiya - Official website (Japanese)
- Fujiya restaurants - official site (Japanese)